The popularity of location based advertising on mobile devices is increasing among modern marketers. Today, advertising and marketing require cross-media approach or strategy to be effective. Modern mobile devices such as smart phones can track the location of a person in real-time with more accuracy. As such, they increase location data’s accuracy and this is important for marketers, advertisers and media buyers.Studies have shown that more people are using their devices to get information about their location such as directions. The geo-location feature of tablets and smart phones is now used by most consumers on almost daily basis. As such, advertisers and marketers can use data from mobile devices to come up with relevant and accurate messages and strategies for reaching out to their target audiences or markets and therefore increase sales or store visits.With location-based advertising on mobile devices, marketers and advertisers get more consumer-related information. This includes information on the search for certain products and stores using these devices and making decisions regarding how consumers spend money and time.Using modern mobile devices, marketers, advertisers and consumers can interact through commercial messages. Since advertisers know where the consumers are located, they can easily come up with promotional messages that suit their target audiences. Consumers are also using smart phones to scan QR codes. Advertisers are now displaying adverts on mobile site as well as applications and these are enhancing their reach for prospects.Mobile apps usage increased by 115 percent in 2013. This explains why more people are using location based advertising on mobile devices to market their products and businesses. More and more people are using these devices as well as their apps to find information about the products and services that they want to purchase or hire.With this knowledge, it is only wise to include location based advertising in your marketing strategy. All this may sound great but to achieve your marketing or advertising goals with location based advertising via mobile devices you need professional assistance. Some large organizations are already enjoying their success after using this advertising with the help of professionals.Engage mobile-savvy advertisersProfessionals can help you reach out to your target audience through location based advertising on mobile devices. Regardless of the location of your target markets, these experts will help you reach out to them on time. Through this advertising, you will have more opportunities with every advertising or marketing campaign that you hold. It does not matter whether you are holding a mobile app content-based or geography-based advertising campaign.Location based advertising on mobile allows you to use different creative ways in reaching your target audience. For instance, you can include incentive alerts such as couponing. You can also use flash sales alerts, special gifts and geo-conquesting which entail targeting the locations of your competitors with more aggressive offers. Generally, your business will not be fully successful if you do not include location based advertising. Any business that does not engage in this advertising risk losing a large market share to location based advertisers who know how to use mobile devices to reach their targets.