Internet marketing has come up as a very competent tool in promoting businesses over a local or global market. Well, there are obvious reasons behind the popularity of this form of marketing. Basic advertising or conventional advertising is highly expensive and thus they incur a heavy cost to a particular company. Plus, the reach and impact of a particular advertising program is not so high if it is not rotated through a mass media like the internet. Today, businesses are operating on a more global scale and they require targeting a very high number of customers to make their plans successful. Thus they have to use a platform that can potentially reach out to millions of customers at a single point of time. Well, nothing can beat a local internet marketing program. To be more specific, companies are using local internet marketing along with a plethora of promotional tools like small business directory and business directory listings. They have become modern day solutions for small, medium and large scale enterprises looking for plausible marketing solutions to influence a large targeted audience.The internet is a global platform. Today, almost every person uses the internet for his or her benefit. This is the reason why, internet marketing has such a steady graph compared to any other marketing platform. Let us analyze the basic benefits of Business Directory Listings:• Highly Affordable form of internet marketing: well in today’s world of business, a targeted digital marketing campaign is a very expensive affair. Modern digital marketing agencies have high charges for brand promotion campaigns.• The benefits of Search Engine Optimization: the listings get a good exposure through search engines and thus the online presence of the business increases significantly. Local SEO is a highly powerful tool in business promotional. Google local Listings are used to support this. GLL has emerged as a very powerful tool for businesses promotions since it pin points a particular location on Google with ultimate accuracy.• The advantage of direct advertising: the advantage of direct advertising is immense since the key to success in a highly competitive business environment would be through proper advertising strategies.• Social media Optimization (SMO) it has become an indispensable part of modern day digital marketing. If you do not have substantial social media presence, you would not be able to go ahead and promote yourself properly in front of your targeted customers.• Business to Business Connectivity: well, business to business connectivity is one of the most key aspects of a business especially when the business is looking for high level direct clients for its business.On an overall basis the benefits of paid as well as free business directory listings are immense, especially from the perspective of small and emerging businesses. It is highly affordable, specific and directed towards the specific audience, and generates the desired results within a very short period of time.