Advertising or promoting a product among the masses is the most crucial task for small business entrepreneurs. It takes them a lot of time and a number of issues are needed to be taken into consideration so that the end product is gleefully welcomed by the customers when it is finally launched. It is also imperative that the product exactly meets the expectation of the customers in line with the way it was described in the advertisements. The process of advertising is indeed an uphill job as you need to accomplish a lot of tasks within a stipulated time frame. The advertisement has to be creative and appealing to the consumers and at the same time it needs to be cost effective. If you are a small entrepreneur, you may not have adequate capital to invest in advertising. What comes next is to choose the medium of advertising; this is again not a very simple job. However, there are some basic ideas that prove beneficial for the small entrepreneur’s to advertise a product.1. E-mail & Telemarketing:Take the advantage of the internet era and send a short description of your product via emails to introduce it to your customers. It is the most preferable way to introduce the product with minimum effort. Use professional and catchy words in the text body that lessens the risk of the email ending up as a spam. Telemarketing is another very simple way to promote the product irrespective of the geographical constraints.2. Newspaper advertising:The popular newspaper of your area is also a good medium to advertise and promote a particular product. Nowadays, regular news papers provide the facility to showcase a product at a very reasonable price. The space allotment is enough to describe a product in brief and make it thoroughly visible to the readers. There are no other medium as effective as the newspapers, when it comes to reaching the target audience within a short time and with less expense. Just check out the most circulated newspaper your area and go through the advertising styles. It will help you to advertise the product efficiently.3. Yellow pages:You will find a lot of traditional customers who regularly go through the yellow pages looking for newly launched products. Hence, this magazine has still managed to retain its popularity in this age of internet. When you publish a few words on your product in yellow pages it is bound to reach a handful of people the following morning, helping you to build a network of customers overnight, which is actually what your purpose.4. Television is also a very common medium to introduce a product. Don’t lose heart if you can’t afford the commercial channels. Contact local cable operators and arrange everything properly to display your product on television screen. This will also help you to reach out to a lot of customers over a wide area in virtually no time.